Tips For Higher ROI In Spanish-Language TV

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Nielsen recently shared the latest insights on achieving a higher ROI in Spanish-language TV. Brands are no strangers to the rapidly growing U.S. Hispanic market. In fact, many brands already weave Spanish language into their marketing efforts and advertising. Connecting with a consumer culturally and in-language can make all the difference between breaking through the clutter or falling short.
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As Hispanic homeownership rates continue to increase, opportunities for brands to connect with them are also on the rise

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While overall homeownership rates in the U.S. dropped for the 12th consecutive year and are at their lowest levels in almost 50 years, Hispanics have broken from this trend due to their high workforce participation and their fervent desire to own a home.
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AND THE WINNER IS: Our Favorite Super Bowl Ads of 2017

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What was your favorite Super Bowl ad? Our team shares their picks for favorite spots

Every year billions of dollars are spent on securing a spot at the most watched event in American sports. In fact, in 2017 the average cost of having your commercial air during the Super Bowl was $160,000… per second.
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What you need to know about Saturday’s big soccer game

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This upcoming Saturday, two world-class soccer teams will visit Charlotte to play a friendly match at Bank of America Stadium. European powerhouses Bayern Munich and Internazionale will play in front of what is expected to be a near sell-out crowd of 50,000+. Whether you are a hardcore or a casual soccer fan, here are some things to know about the upcoming game.
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