Brian Cockman

Do-gooder; Nat Geo addict; lover not a fighter; pizza fanatic; former college athlete; Gringo Latino; southern boy; wanderlust wonder; crying is cathartic; son, brother, partner, friend to those in need; Tar Heel born and bred; avid salsa dancer; alma Colombiana

All articles by Brian

Sherwin-Williams Celebrates Hispanic Heritage Month With Lotería

See how AC&M and Sherwin-Williams gave a modern twist to Lotería, the popular childhood game played in Latin America. What a great way to celebrate #HispanicHeritageMonth! #SWLotería
Continue reading

Millions Of Hispanics Reached During National Painting Week

Take a look at how we helped generate a total of more than 53 million impressions for Shewin-Williams…in just one week!
Continue reading

Public relations pearls of wisdom from grandma

Grandmother’s are known for their little pearls of wisdom (in sometimes very colorful language). Here are six tips you can apply to the PR industry that come directly from our Senior VP of PR’s grandmother.
Continue reading

Volunteer time off good for business

Volunteer time off is a great way for businesses to cultivate employees, while also growing the bottom line. Passion begets passion. Happy employees perform better.
Continue reading

Hispanic holiday consumer trends

Hispanic shoppers will drive spending this holiday season. With more than 54 million Hispanics living in the U.S., it’s estimated that this groups spending power will top $1.5 trillion in 2015. [Infographic download available]
Continue reading

Sherwin-Williams celebrates Hispanic Heritage Month

As a multicultural marketing firm with deep roots in the Hispanic community, we work with our clients to make sure their initiatives resonate with Latinos. Sherwin-Williams, who have recently announced a partnership with renowned artists Edwin Gil and Alexander Mijares in which they will be responsible for providing paint for their public art projects, is a great example.
Continue reading

The US Hispanic media market

Media companies interest in reaching the Hispanic market is indicative of the population growth of Latinos in the U.S.
Continue reading

Vocus-Cision merger could improve PR landscape

The Vocus-Cision merger portends great things for PR and social media professionals; namely, showing ROI to clients.
Continue reading

Apple event to garner unprecedented media coverage

Apple will unveil several new devices today amid unprecedented media coverage. Take a look at the 5 things you need to know about the new product(s) launch via USA Today.
Continue reading

Color psychology and brands

Color is a part of our daily lives and can influence our mood, how we think, and even what we buy. Brands depend on color to help sell products and evoke certain emotional connections with consumers. The Infographic Journal’s Irma Wallace recently reported on The Business of Colour Psychology as a way businesses can use color psychology to their benefit and increase sales by simply choosing the right hue. In Wallace’s piece, she reported the following data (in an infographic, of course) on how color can be used to catch a consumer’s eye: Apple introduced colorful Macs to the market and in three months ramped up sales from $44 million to $152 million Heinz sold over 10 million bottles of limited edition green ketchup in seven months equalling $23 million in additional sales More than 90% of consumers say they place importance on
Continue reading

Media relations and pitching journalists

Positive media relations and pitching journalists are tools of the trade in public relations. MDC Partners and MuckRack recently teamed up to survey journalists on how they like to find and be pitched stories. Take a look at the findings to help you pitch your next idea.
Continue reading