Ignacio Cassinelli

Uruguayan; Bolso; Luis Suarez super fan; soccer nerd; blogger; social media and technology enthusiast; Queens alumni; AC&M Fantasy Football champion; go Panthers!

All articles by Ignacio

What you need to know about Saturday’s big soccer game

This upcoming Saturday, two world-class soccer teams will visit Charlotte to play a friendly match at Bank of America Stadium. European powerhouses Bayern Munich and Internazionale will play in front of what is expected to be a near sell-out crowd of 50,000+. Whether you are a hardcore or a casual soccer fan, here are some things to know about the upcoming game.
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Latest in Social Media: March 2016 Recap

Get up-to-date on the latest social media happenings and how that can affect your brand’s social media strategy.
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Instagram Now Allows More Than Just Squares!

Instagram announced that they will allow users to post pictures and videos in different sizes, adding Portrait and Landscape options to the now classic Square posts.
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Why You Should Start Using Live-Streaming Mobile Apps for Marketing Efforts

This week, the live-streaming app–Periscope–announced it had reached 10 million users in just four months. Are you and your brand taking advantage of this cost-effective marketing opportunity?
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How Facebook Is Challenging YouTube

Will Facebook soon become the video-sharing website’s biggest rival? Read more about Facebook’s video push, and what this means for marketers.
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Facebook Introduces A Simpler Way To Fill Out Forms

Two taps and done! That’s all it will take to fill out forms with Facebook’s Lead Ads.
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Bust or Boon: The Changing Social Media Landscape

Catch up on recent major changes in the top platforms, and how it might affect your social strategy.
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Why You Need Influencer Marketing Strategies for Your Brand

Bloggers, journalists, consultants, and professionals continue to have an increased presence on various social media platforms. These influencers hold great value for companies looking to generate brand awareness, brand loyalty, credibility, and an overall increase profitability.
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Latest Facebook News Feed Changes Aim to Balance Content from Friends and Pages

Facebook has announced three updates to its’ News Feed, in changes that aim to ensure each user is delivered the content that matters most to them. This involves the never-ending balancing act between content posted by friends, and content shared by Pages.
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Why Facebook Video is the Way of the Future

As Facebook continues to engage their users through a richer storytelling format for advertisers, it is important for brands to begin utilizing video as a preferred marketing platform.
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Why your Facebook Likes are down (and why your shouldn’t worry too much about it)

Worried about losing some Likes on you Facebook page? It’s OK, it was never that important to being with. Read along and find out why…
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Youtube improvements: from annotations to cards

Youtube annotations, an often underutilized tool, looks to be replaced by a similar feature recently introduced: cards. Unlike annotations, cards work on mobile, so while they will both continue to be available everything points to cards eventually replacing annotations altogether. Here’s what you need to know about this new Youtube feature.
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TIP: Use Tweetdeck to solve your password-sharing Twitter problem

Unlike Facebook, where you are allowed to add several users with different levels of access, up until today that was not possible on Twitter. Technically not a feature of Twitter itself but the Twitter-owned social media dashboard Tweetdeck, this is Twitter’s first ever move to address the issue of teams collaborating on a single Twitter account without the need to use third-party app such as Buffer or Hootsuite, or the not so safe practice of sharing passwords.
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Twitter Unveils Two Important New Features

It seems like every day brings a new small update or released by the top Social Media platforms, but this is one of those updates you MUST pay attention to.
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Top 4 Social Media Trends You Should Watch in 2015

Attention will shift to digital and mobile devices to become the desired platform to access social media. Thus, it will be critical for businesses to create mobile-optimized platforms and use social media to connect with consumers. Social media platforms will take a new approach when it comes to organic or ‘free’ marketing, as the following trends emerge in 2015.
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5 things you need to know about Video and Twitter for 2015

It’s clear that the battle for video is one of the key fronts in for the top Social Media platforms, and for a while now, it’s been rumored that Twitter will soon roll out the option to upload video natively to encourage users to do so directly on their platform.
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Introducing the AC&M Intern Incubator Program

Last year was a strong year for the internship program here at AC&M, as we had interns across several departments. For 2015, we plan to grow the program even further, branding these efforts as the AC&M Intern Incubator Program.
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Video will take over Facebook in the next 5 years

Have you been noticing more videos popping up on your Facebook news feed than ever before? Well it’s not just you. In fact, Facebook is making a conscious effort to include more rich media, such as videos, into news feeds, a trend that will certainly continue.
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New Research Reveals Twitter Best Practices

With more than 271 million active monthly users, Twitter’s social media presence continues to grow globally, and with this growth comes increased interest in brands creating a Twitter presence.
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Instagram Numbers All Marketers Need to Know

Instagram is fast becoming a social media network behemoth to rival the best of them, but until now there has been limited data available about what actually works and what doesn’t. That has now changed thanks to social media analytics company Simply Measured.
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Facebook Fan Pages Causing Conflict Between Admins and Brands

Creating a fan page on Facebook for your favourite show, sports team or band is not an uncommon thing to do, and anyone with a Facebook account can create a page. But problems have arisen when the page has become so popular that the brand itself wants some involvement.
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Could Facebook help you determine the value of your “Likes”?

Facebook is reportedly working on a feature that would show admins which percentage of their fans are “valuable” or “irrelevant”. Why would they do that?
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Native Video Uploads Out Perform YouTube for Facebook Sharing

“Social media marketers have done more than just walked away from using YouTube for video content – they have sprinted” explains Evan James, Head of North American Marketing for Social Bakers. The company, well known for their social media network statistics and analysis, has revealed some important findings that confirm the fact that Facebook emphasis on video has had tremendous results so far.
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5 Ways You Can Survive the End of Organic Posts

In the past, companies large and small could produce social media content that would reach a broad audience without having to pay a dime. But since the company has gone public, Facebook has had to up the ante to show shareholders increasing streams of revenue.
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[Infographic] Social Media Marketing Trends for the 2014 Holiday Seasons

With the 2014 Holiday season almost here, Offerpop (a popular marketing platform that allows brands to create consumer engagement products) has released some interesting research. Below, you will find the full infographic, but here are some key takeaways.
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Paddy Power and Arsenal players team up to fight homophobia

Arsenal and Paddy Power will support the Gay Football Supporters’ Network with an initiative that is quickly becoming a tradition: a rainbow laces as a symbol of the fight against homophobia in football.
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