Steven Marques

Portuguese / American; Viva Portugal; Recent Graduate; Youth Soccer Coach and Former Player; Indie / Alternative Music Connoisseur; I'm Curious About a lot of Things; Eager to Learn!

All articles by Steven

Dos a cero! Why we are looking forward to USA vs. Mexico

In less than 24 hours, Columbus, Ohio will once again play host to one of the biggest international rivalries in international soccer… USA vs. Mexico.
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LFC and New Balance team up for the 2016 International Champions Cup

AC&M teamed up with Liverpool Football Club and New Balance for the 2016 International Champions Cup to give fans a unique experience with the team.
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AC&M Highlights Video Capabilities through World Soccer Shop

64% of consumers are more likely to buy a product after watching a video about it. If your brand is falling behind AC&M is here to help with the experience and capabilities to provide your brand with innovative ways to reach your audience.
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3 Things I’ve Learned from Working at a Marketing Agency

From getting to know your client, effort, preparation and continuous growth, here are three things I’ve learned from my first two years working at a marketing agency.
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How This World Cup Victory Will Help Boost Soccer In The U.S.

The Women’s World Cup ended this past Sunday, and the final gave us 7…yes, 7 goals on what concluded as team USA winning 5-2 over previous World Cup winner Japan. The final match was the most-watched soccer match in U.S. history. Continue reading to find out why we think this World Cup victory will help boost soccer in the U.S.
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Europe’s Top 10 Most Marketable Footballers

Ahead of the 2016 Euro Cup qualifiers, Repucom has revealed a list of the top ten most marketable footballers in Europe. These are the players you would expect to find on the cover of a magazine, on a billboard, or on a poster in your kid’s wall. What makes a player so marketable? Playing style, personality, their team, and believe it or not their looks.
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AC&M Takes World Soccer Shop to New Heights

World Soccer Shop, one of the largest online soccer retailers in the world, utilizes blog content, photos, videos, and graphics to score big with its millions of worldwide customers. Just as any great soccer team has its star players, World Soccer Shop turned to AC&M to help propel their efforts in connecting with soccer fans through creative and engaging visual story-telling.
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Eat Your Turkey While Watching the World Cup in 2022

Attention soccer fans ! Get ready to watch the World Cup in 2022 while eating your turkey on Thanksgiving, as FIFA have officially announced that the tournament in Qatar will begin November 21st and end on December 18th, an unconventional time frame that breaks away from tradition. How does this affect American fans?
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Holiday Boxes Wow beIN SPORTS Business VIPs

This past holiday season, beIN was looking for a unique solution to wow their key business contacts and end 2014 with a bang. AC&M provided beIN with a turn-key solution, and created 2 different versions of exclusive beIN Holiday Kits.
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James Rodriguez: Playing to be Marketable

Although Cristiano Ronaldo, Lionel Messi, and Neymar are widely recognized as some of the most talented soccer players in the recent years, 23-year-old James Rodriguez from Colombia is quickly stealing the spotlight.
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English Premiere League Controls the Ball in TV Viewership

It’s now a fairly well-known fact that more people are watching soccer in the states than hockey, and some soccer matches even drew more viewers than the NBA Finals! Last week Richard Sandomir wrote in the New York Times about the English Premiere League’s upcoming round of television negotiations. NBC acquired the exclusive rights to broadcast EPL matches for three years beginning in 2013-14 for $250 million, which lead to unexpectedly high viewership ratings. Premiere League matches, usually shown on weekend mornings, are averaging 414,000 viewers so far this season. There are a few different reasons why soccer, particularly EPL is starting to take off, and timing is a definite factor. EPL games are broadcasted on Saturday and Sunday mornings, along with occasional midweek afternoon games. They face little competition in terms of live sports viewership with others leagues like NCAA,
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AC&M Group Prepares for 2015 CONCACAF Gold Cup

Created especially for the holiday season, AC&M Group put together limited-edition CONCACAF Gold Cup gift packages to help promote the up-coming tournament this summer.
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Preview: 2014 MLS Cup Final

This Sunday, the 2014 MLS Cup Champion will be crowned and celebrations will be in full swing. Eastern Conference Champs, New England Revolution, are set to take on West Coast Champs the LA Galaxy.
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#EAVIP FIFA 15 Influencer Outreach

Over the past few months AC&M has been working on a digital grassroots campaign to promote the new FIFA 15 video game for EA Sports.
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Soccer Talks Wins Big for Soccer & Marketing Community

This past Wednesday night, AC&M hosted our very first networking event focused on connecting people in Charlotte with the world of soccer and marketing. This event was not only a great showcase of soccer, but it was also a testament to the diverse talents at AC&M. The idea, execution, and design were all products of collaboration within our AC&M team.
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Russia Reveals 2018 FIFA World Cup Emblem

The official emblem for the 2018 FIFA World Cup hosted by Russia was revealed on Tuesday night. Russian comedian Ivan Urgant presented the emblem along side FIFA President Sepp Blatter and Italian football legend Fabio Cannavaro during his late-night talk show the Evening Urgent in Russia’s capital city.
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The In-Stadium Experience for Major League Soccer Fans

Technology is changing match experiences for MLS fans. You can now order food from your seat, have a personalized team app that displays all the stats of your favorite club, and view live player highlights featuring different camera angles directly from your phone. In that sense, soccer in the US is far more advanced than in some other parts of the world, and that makes for a unique experience for fans. With the proliferation of social media as part of every aspect of our lives, consumer expectations and behaviors during match day are changing. Wi-fi is now a requirement during the soccer experience; fans check in at the stadium, tweet about the game, Snapchat their friends throughout the game, update their Facebook status, and post #selfies to Instagram as proof that they were there live. Should club owners want fans
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AC&M showcases video capabilities for WSS

Video is becoming increasingly important for story-telling on Social Media, and having Aldo Pineda (our audiovisual creative intern) with us for the summer we decided to create a short sample of what we can do. Thanks to our dear friend Jordy, over at Puma, we put on a fresh pair of evoPower Tricks and took them to the field to shoot this cool sample video! Our Art Director, Walker Corl, joined in on the fun as well. You can check out some of the photos he took during the shoot below!
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AC&M helps Soccer.com and National Guard reach thousands

AC&M Group has worked directly with Soccer.com and the National Guard execute a partnership to offer free soccer clinics to public high schools around the nation.
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