Vicente Navarro

Spaniard; @locoxelfutbol; got the soccer scoop; building relationships is what I love; Be in Be Real Be Bold; love tapas & buen vino; traveling is culture; Persistence and perseverance are essential to success.

All articles by Vicente

Tips For Higher ROI In Spanish-Language TV

Nielsen recently shared the latest insights on achieving a higher ROI in Spanish-language TV. Brands are no strangers to the rapidly growing U.S. Hispanic market. In fact, many brands already weave Spanish language into their marketing efforts and advertising. Connecting with a consumer culturally and in-language can make all the difference between breaking through the clutter or falling short.
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Beyond the Media Buy with SOCCER.COM

With years of unparalleled experience in forging and strengthening relationships within the industry, AC&M is a leading expert in developing marketing strategies and execution beyond the traditional media buy. See how AC&M goes the extra mile with long-time client SOCCER.COM.
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100 years in the making, Copa America will touch U.S. Hispanic’s most valuable passion point: Soccer

VP of Business Development, Vicente Navarro, provides insight on Copa America and what will be one of the most talked about soccer tournament’s this summer.
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It’s official! Copa América Centenario coming to the US in 2016

Copa America Centenario is official! In 2016, the US will host a special edition of a traditional soccer tournament that is sure to create great marketing opportunities around soccer.
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LA Galaxy + Gio Dos Santos: Smart Marketing Move For The MLS?

Can Gio dos Santos be the piece that influences Latino soccer superstars to come play in the MLS? If everything goes well, we might see some more Latino action in a near future.
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UEFA Champions League Final Berlin – Infographic

This Saturday, the 2014-2015 UEFA Champions League will conclude with the final between FC Barcelona, of Spain and Juventus, of Italy. AC&M, in collaboration with our friends from Blogsportiva, put this infographic together to get a look at the game by the numbers, ahead of the match. Basic information of each team is listed on the graphic, including the value of the team’s squads, club sponsors and affiliates, club value, and other general information about the histories of these two clubs. The infographic also focuses on the social media presence of the clubs in various outlets including Facebook, Instagram, and Twitter. Take at look at the infographic to get a better sense at what is projected to be the most viewed UEFA Champions League game of all time!
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“El Super Clasico” draws record US audience

On Sunday Mexico came to a standstill for the biggest game in their soccer calendar, Chivas Guadalajara and Club America. But the importance of the game wasn’t felt only in Mexico, as the US saw record viewership.
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El Clásico buzz by the numbers

A quick summary of the buzz around El Clásico, one of soccer’s most exciting and traditional games. Facebook saw plenty of buzz all around the world, while beIN SPORTS also delivered great numbers for TV viewership in the United States.
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AC&M partners with Portada to Release 2015 Soccer Marketing Guide

For the second consecutive year, we’ve partnered with Portada, leaders in the Latin American marketing and media space, to present the 2015 Soccer Marketing Guide. As a marketing agency with a keen focus on soccer, we’ve taped into our experience from working with clients from all levels of the soccer industry to offer up insights on this year’s top opportunities.
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Fernando Fiore Partnership Scoring Big for Tienda Futbol Mundial

At AC&M, we are all about forging unique partnerships that help our clients take their campaigns to the next level. One of our latest partnerships we facilitated was between Spanish-language sportscasting star Fernando Fiore and our clients at Tienda Futbol Mundial.
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24 U.S. Cities Bid to Host 2016 Copa America Centenario Matches

The Copa America Cenentario or Centennial Cup America is coming to the United States next year, and it is a big deal. The 2016 edition of Copa America will hold special significance, as it will mark the 100th anniversary of the first tournament, and the first time that it’s ever been held outside of South America.
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Gold Cup Brings Mexico to Charlotte for Summer 2015

The Queen City is no stranger to the Gold Cup. After hosting 2 matches in the 2011 tournament, this time around the Mexican National Team is ready to lace up their boots to play at Bank of America Stadium on July 15.
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CONCACAF Nation Likely to Win 2026 World Cup Bid

The U.S. looks like the clear favorite to host the Cup, but we face stiff competition from Mexico. The bigger question remains: will we even bid?
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Sony becomes second ‘Official Partner’ to leave FIFA this month

Following the decision earlier this month of Emirates Airlines to end their partnership, Sony have now announced that they will not be renewing theirs when it expires at the end of the year.
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AC&M Showcases Soccer Capabilities for Potential Client

Being one of the top soccer marketing agencies is not only about producing great creatives, engaging consumers through effective activations, and showcasing the brand in creative ways. At the core, it’s about connections.
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Liga MX Leads in Soccer Viewership in U.S.

It’s no secret that soccer is becoming more popular in the U.S. What might be surprising, however, is that Mexican soccer and Liga MX viewership has become increasingly popular, regardless of language
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AC&M Group Wins Portada Award for Best Soccer Marketing Campaign

We are honored to have received such an amazing recognition from one of the leading sources of news and analysis in the Latin marketing and media world. Beating out campaigns from Ford, Metro PCS, Honda, and IDT, our Camiseta de Mexico video was a stand out because of its comedic approach and cultural relevance.
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AC&M nominated for 2014 Portada Marketing Award

We are very proud to announce that we’ve been nominated for the best 2014 Soccer Marketing Campaign as part of Portada’s 2014 Marketing and Media Awards!
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