Tips For Higher ROI In Spanish-Language TV

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Nielsen recently shared the latest insights on achieving a higher ROI in Spanish-language TV. Brands are no strangers to the rapidly growing U.S. Hispanic market. In fact, many brands already weave Spanish language into their marketing efforts and advertising. Connecting with a consumer culturally and in-language can make all the difference between breaking through the clutter or falling short.
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As Hispanic homeownership rates continue to increase, opportunities for brands to connect with them are also on the rise

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While overall homeownership rates in the U.S. dropped for the 12th consecutive year and are at their lowest levels in almost 50 years, Hispanics have broken from this trend due to their high workforce participation and their fervent desire to own a home.
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