Ballon D’Or 2015 Recap: Messi and Lloyd Named Best Players

Ballon D'Or 2015: Lloyd and Messi

Another FIFA Ballon D’Or ceremony has taken place in Zurich to celebrate the best soccer players and moments of 2015. Fans around the world enjoyed TV and Internet coverage of the event (400,000 fans watched the official YouTube broadcast) and more than 1 million cast their votes to choose the winner of the Puskas award, the only one that acknowledges the fans’ saying. Here’s a recap of the Ballon D’Or 2015 awards:
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Why Copa America Centenario and EURO 2016 are Huge Marketing Opportunities

Copa América Centenario and Euro 2016

Summer of Soccer will make for an unforgettable summer for soccer fans. But for marketers, Copa America Centenario and UEFA EURO 2016 will create endless opportunities for engagement through TV, social and grassroots efforts along with an around the clock conversation about soccer.
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Marketing Sports: Soccer in America Recap


Our very own CEO, Jaime Cardenas and Social Media Director Ignacio Cassinelli took the stage at the #MPMKTG Media Post Marketing in Soccer: Soccer in America event Tuesday, November 10, 2015 in New York City. Take a look at a quick recap and some great insights from our AC&M team and some very special guests. (Hint, Hint: Our friend Fernando Fiore and Stuart Holden)
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