The In-Stadium Experience for Major League Soccer Fans

Portland Timbers vs FC Dallas

Technology is changing match experiences for MLS fans. You can now order food from your seat, have a personalized team app that displays all the stats of your favorite club, and view live player highlights featuring different camera angles directly from your phone. In that sense, soccer in the US is far more advanced than in some other parts of the world, and that makes for a unique experience for fans. With the proliferation of social media as part of every aspect of our lives, consumer expectations and behaviors during match day are changing. Wi-fi is now a requirement during the soccer experience; fans check in at the stadium, tweet about the game, Snapchat their friends throughout the game, update their Facebook status, and post #selfies to Instagram as proof that they were there live. Should club owners want fans
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