Nielsen recently shared the latest insights on achieving a higher ROI in Spanish-language TV. Brands are no strangers to the rapidly growing U.S. Hispanic market. In fact, many brands already weave Spanish language into their marketing efforts and advertising. Connecting with a consumer culturally and in-language can make all the difference between breaking through the clutter or falling short.
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In 1990, Latinos made up about 1 percent of Charlotte’s population. Now, Latinos make up about 15 percent. If growth continues at that rate, today’s Latino children will be Charlotte’s most powerful demographic by the time they reach their 30s.
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While overall homeownership rates in the U.S. dropped for the 12th consecutive year and are at their lowest levels in almost 50 years, Hispanics have broken from this trend due to their high workforce participation and their fervent desire to own a home.
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With more than 271 million active monthly users, Twitter’s social media presence continues to grow globally, and with this growth comes increased interest in brands creating a Twitter presence.
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