Have you been noticing more videos popping up on your Facebook news feed than ever before? Well it’s not just you. In fact, Facebook is making a conscious effort to include more rich media, such as videos, into news feeds, a trend that will certainly continue.
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Brands beware, starting in January, the presence of organic (aka un-paid, non-promoted) posts will slowly start disappearing from users’ news feeds, with specific types of content at risk.
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With more than 271 million active monthly users, Twitter’s social media presence continues to grow globally, and with this growth comes increased interest in brands creating a Twitter presence.
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Content publishing website Shareaholic has taken a look a social referral trends for the third quarter of 2014, as well as the past year, and their report makes for interesting reading.
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Instagram is fast becoming a social media network behemoth to rival the best of them, but until now there has been limited data available about what actually works and what doesn’t. That has now changed thanks to social media analytics company Simply Measured.
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Creating a fan page on Facebook for your favourite show, sports team or band is not an uncommon thing to do, and anyone with a Facebook account can create a page. But problems have arisen when the page has become so popular that the brand itself wants some involvement.
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What does it mean to provide social media customer service, and why is it important for brands? Well, pleasing your Facebook fans may prove to be more important than you think.
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Facebook is reportedly working on a feature that would show admins which percentage of their fans are “valuable” or “irrelevant”. Why would they do that?
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After months of planning, blogger recruitment, video development, public relations and event logistics, we finally helped show off the ‘fabulosity’ that is distinctly Family Dollar!
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“Social media marketers have done more than just walked away from using YouTube for video content – they have sprinted” explains Evan James, Head of North American Marketing for Social Bakers. The company, well known for their social media network statistics and analysis, has revealed some important findings that confirm the fact that Facebook emphasis on video has had tremendous results so far.
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